50 Cent’s fifth studio album, Street King Immortal, was due to be released on November 13, 2012. Initially reported to be released during the summer of 2012, the release date of Street King Immortal has since been revised on several occasions, largely due to disagreements between 50 Cent and Interscope over the release and promotion of the album, which led to the album’s brief cancellation. The first single, “New Day”, was released on July 27, 2012, featuring Dr. Dre and Alicia Keys. The song was produced by Dr. Dre, mixed by Eminem, and written by 50 Cent, Alicia Keys, Royce da 5’9″, and Dr. Dre. A solo version by Alicia Keys was leaked by her husband, Swizz Beatz. “My Life” was the album’s second single, featuring fellow rapper Eminem and Maroon 5’s lead singer Adam Levine, released on November 26, 2012. 50 Cent confirmed the album’s release date to February 26, 2013, in commemoration of 10 years anniversary of his debut album Get Rich or Die Tryin’. The album is set to arrive in stores on September 16 which will renew a new rivalry between him & his long-time beef with his once protege The Game with both of his and Game’s album dropping on the same day.
In January 2014, 50 Cent said he plans on releasing a project called Animal Ambition in the first quarter of 2014 and that Street King Immortal will come out after. On February 20, 2014, 50 Cent left Shady Records, Aftermath Entertainment and Interscope, after a 12-year union and subsequently signed himself and his G-Unit imprint to Caroline Records and Capitol Records 50 Cent owed Interscope one more album due to the deal he initially signed but was let out of the deal anyway due to his friendship with Eminem and Dr. Dre. Speaking on the matter 50 Cent said, “I’m a special case and situation. It’s also because of the leverage of having the strong relationships with Eminem and Dr. Dre. They don’t want me to be uncomfortable. They value our friendship to the point that they would never want [to jeopardize] it over that little bit of money.” On the same day he announced that his fifth studio album Animal Ambition, would be released on June 3, 2014. On February 21 along with the news of his leaving Interscope Records, 50 Cent also released the first track off of his Animal Ambition. The track, entitled “Funeral”, was released with an accompanying video via Forbes.com. The track was produced by Jake One and is a continuation of his song 50 Bars, from a previous album. It was also announced that 2 more tracks from Animal Ambition would be released on March 18. While performing at SXSW in Austin, Texas 50 Cent performed a new song from his forthcoming Animal Ambition Lp entitled “Hold On.” That song as well as another track entitled “Don’t Worry ‘Bout It” were released with accompanying videos for each on March 18. 50 Cent has stated that prosperity will be a theme of the album stating, “This project, I had to search for a concept, a really good concept, in my perspective, and that was prosperity. I outlined all the things that would be a part of prosperity, positive and negative [for Animal Ambition].